The small, long-living Blackwood tree, sometimes called the tree of music, is one of the most valuable heartwoods in the world. Its broad roots nourish its neighbors and the soil in which it grows. Its durability, density, and resistance to extremes of heat and humidity make it the ideal wood from which to craft wind instruments, whose surfaces can be burnished to a gloss so high that they reflect the light. 

In similar ways, the Blackwood tree symbolizes Frank and Carol Morsani’s strong commitment to supporting and nourishing the arts, health and education—bringing light to their community in ways that are deeply rooted in their shared values. For these reasons, Blackwood Books takes great pride in introducing TO BE FRANK: Building the American Dream in Business and Life, the story of this remarkable couple, as its first title.

Written by Frank Morsani with renowned journalist Dave Scheiber, To Be Frank recounts the life story of this  remarkable philanthropist and businessman, exploring his inspiring journey of hard work, perseverance and integrity—and delving into detail about the winning management style that has defined his entire career.

​In devoted partnership with his wife Carol, Frank has truly lived the American Dream—and his message to young people is that they can live it, too.

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